Case Studies | Nextwave

Unbrush
Professional Hair Care Brand

A professional hair care brand that has rocked TikTok with the viral UNbrush, garnering millions of views!

GMV

$1.9M

Views

12M

Video

627

Creators

129

@nikkiyef

Her video aligned with trends in informed consumerism, appealing broadly beyond typical beauty enthusiasts. These elements together make Nicole's video compelling for TikTok's audience, driving high engagement and visibility for both her expertise and the UNbrush product.

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Arzopa
Professional Brand of Portable Monitors

A high-tech enterprise with multiple patents, Arzopa has become a leading brand of portable monitors, winning a large number of users around the world.

GMV

$816K

Views

6M

Video

80

Creators

90

@janeybonbon

Janey’s video effectively highlights the portable monitor’s versatility and user-friendly features, ideal for viewers seeking both functionality and ease of use.

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The Ordinary
Standout Skincare Brand

Emerged as a standout skincare brand in 2017, gaining popularity for its use of scientifically-backed, essential skincare ingredients, incredibly affordable pricing, and distinctive social media approach.

GMV

$587K

Views

32M

Video

182

Creators

166

@bestfindbestie

Andi's video strategically uses scarcity marketing and TikTok's platform to build urgency and desire for the product. Demonstrating how to apply lip balm enhances engagement and encourages viewer interaction, making the content highly shareable.

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LABIGO
High-End Home Products

A cutting-edge brand founded in 2020, LABIGO draws inspiration from the beauty of daily life, committed to creating high-end home products.

GMV

$7M

Views

13M

Video

435

Creators

149

@liz_the_clearancequeen

Liz's video comparing current brushes with alternatives has viral potential by addressing viewer curiosity and providing practical insights for informed purchasing decisions.

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Wyze
High-Quality, Affordable Tech Products

A top-notch brand offering high-quality, affordable tech products that enrich people's lives and make great technology accessible to everyone.

GMV

$2.1M

Views

6M

Video

35

Creators

97

@mattkahla

Matt effectively showcased a discounted price and demonstrated the vacuum's features clearly, appealing directly to consumers seeking both value and functionality.

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LABIGO High-End Home Products

LABIGO
High-End Home Products